So here’s a big topic, you might think, something that takes years to learn… but it’s really not, and it really doesn’t. The secrets of a well-designed website are basic and perhaps deceptively obvious.
The most important? Clarity is absolutely key! No matter how fancy you want to make your site, if it’s not clear where everything is then people won’t want to stay on it. Your site has to be readable; this means that black text on a white background, however overused and simple, is in many cases a better idea than an elaborate colour scheme. You need content that stands out and doesn’t put any strain on the eyes.
But by all means don’t feel restricted to the most basic of shades, as kinds of colours look good in moderation. Just be sure to follow the rule of thumb that light backgrounds should be accompanied with dark text, and vice versa. Many webmasters prefer greys and blues, but if you’re feeling that your site needs to seem particularly dynamic, reds, yellows and oranges can work – just don’t overdo it. If you’re unsure, load up the page and just have a look at it. Does the text stand out? Can you read it easily? If so, you should be alright.
To this end, looking at contrasts can be quite good, but don’t go for lurid; bright greens and yellows altogether never work, nor does a random red in a blue and green colour scheme, for example. If you’re having difficulty finding colours, Google a HEX colo(u)r generator where you will be able to select the exact colours you want, and have the HTML/CSS code made for you!
The next thing you should consider is layout itself. Most basic sites will choose to align text in the centre (<p style=”text-align:center”>, for example), and this can work; but many professional sites employ left align or even justify, and then take a column-based approach. I’ll teach you how to create a simple but effective, up-to-date column website in the next instalment; but for general reference, the most typical and effective site layout has a header that fills the top of the page from left to right, followed by three columns of content aligned next to each other going left to right, and then a footer which concludes the page from left to right.
Stay tuned for the next instalment!
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